About Gainesville Dentistry Co.

Get to know our welcoming, patient-first dental home

We built Gainesville Dentistry Co. around a we-not-me perspective, with T.E.A.M. values that keep care honest, consistent, and judgment-free. You will feel the difference in our coffee shop feel, our Delight in Every Detail mindset, and the way we listen before we recommend anything. We want you to be healthier, feel great, and look your best in Gainesville, Florida.

Gainesville Dentistry Co. was founded as an answer for people who understand the value of dental care but wish it could be delivered differently. We are the go-to practice in Gainesville, FL for those who want to be healthier, feel great, and look their best, and everything we do is built around that goal. From the moment you walk in, you’ll notice that our office feels less like a clinic and more like a welcoming space designed around comfort. The coffee shop atmosphere, the comfortable furniture, and the calm setting all reflect our belief that visiting the dentist should not bring stress or apprehension. We do dentistry differently because your comfort matters as much as your results. 

Gainesville Dentistry Co. is an independently owned practice, which means we answer only to our patients, never to a corporation with quotas or outside influence over treatment decisions. That independence lets us choose the best materials, invest in modern technology, and recommend only the care you truly need. Whether you visit for routine exams, restorative treatments like implants and crowns, or cosmetic services, our team handles a wide range of dental needs with honesty and integrity. We would be honored to become your dental home and to show you the difference our approach makes.

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Why We're Different

Dentistry That Feels as Good as It Looks

We built this practice for people who believe dental care should feel different. From the moment you walk in, every detail is designed around your comfort and confidence.

Judgment-Free Care

No matter the current state of your oral health, you’ll be welcomed with honesty, respect, and zero pressure to commit to anything.

Coffee Shop Atmosphere

Forget the sterile clinical feel; our space was designed with premium furniture, warm lighting, and a relaxing vibe that puts you at ease.

One of the Most Credentialed Dentists

Dr. Feldman has earned a FAGD, MAGD, FICOI, FPFA, FACD, and LLSR – placing him among the top 2% of general dentists nationwide in advanced recognition and training.

Soothing Sensory Details

Aromatherapy flows through the office, weighted blankets keep you grounded, and noise-cancelling headphones let you tune everything out.

Advanced 3D Technology

Digital scanners replace messy impressions, and in-house 3D printing means faster, more precise results for crowns, nightguards, surgical guides, and dentures.

Over 100+ Years of Combined Experience

Every member of our staff, from patient coordinators to hygienists, brings deep clinical expertise paired with genuine warmth and attentiveness.

Experience the Difference for Yourself

Schedule An Appointment and find out why patients call us the dental home they've always been looking for.

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advanced technology

Comfort Backed by Smarter Dental Technology

Your comfort drives every tool we invest in. With Primescan and Trios 5 scanners, we capture digital impressions and skip the messy, gag-inducing putty most patients dread. Our Digital Doc IRIS X80 camera with LUM transillumination catches cracks early, while handheld Digidoc x-rays keep imaging quick and in-room. It all reflects our belief that great dental technology in Gainesville should feel effortless for you.

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Preview Your New Smile with our  Smile Trial Before Saying Yes

With 3D Printed Smile Trial designed for veneers and full smile makeovers, we let you see and feel your results in person, so you can begin your treatment with confidence.

Membership Plans & Loyalty Program

Quality Care, No Insurance Needed

Dental insurance can be confusing, limited, and frustrating. Our in-house membership plans give you a simpler path to the care you deserve. No waiting periods. No claim denials. No annual maximums standing between you and a healthy smile. Just straightforward savings on the dental care you need, right here in Gainesville, FL.

Adult Wellness Plan

No history or presence of periodontal disease

/month

$385/year (one month free with annual)

1 routine cleaning every 6 months
Regular exam with cleaning
Oral cancer screening with cleaning
1 set of routine x-ray per year
1 emergency exam with x-rays per year
Up to 15% off additional treatment
No activation fee!

Perio Maintenance Plan

History or presence of periodontal disease

/month

$748/year (one month free with annual)

1 periodontal maintenance every 3 months
2 regular exams per year
Oral cancer screening with each cleaning
1 set of routine x-rays per year
1 emergency exam with x-rays per year
Up to 15% off additional treatments
No activation fee!

VIP Botox Loyalty Program

The More You Visit, the More You Save

2nd Treatment: 15% off
3rd Treatment: 20% off
4th Treatment: 25% off

Non-transferable. Valid for one year from your 1st treatment. May not be combined with other promotions.

Ask our team about getting your own Botox Loyalty Card at your next visit!

*Some membership plans may have a one-time activation fee for monthly payments.

**This Dental Membership Plan is NOT dental insurance; it is a membership program for prepaid dental services offered by your dentist. The Plan and any discounts included do not cover procedures performed outside of our practice.

Your membership may include a combination of the following dental codes: D1110, D1120, D0150, D0120, D0272, D0274, D0210, D0330, D0140, D0220, D1206, D1208, D4910

No insurance? No problem. Ask about our Loyalty Plan today.

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Flexible Financing Options

Get the Care You Need, Pay Over Time

Great dental care shouldn’t be put on hold because of cost. We offer multiple financing options, so you can focus on your health instead of your wallet.

Cherry makes dental financing accessible with a quick application, instant decisions, and flexible monthly payments.

NO Credit Score Impact Until Plan Selected.

CareCredit healthcare credit card offers promotional financing for dental care at over 260,000 providers nationwide with reusable credit.

NO Credit Score Impact Until Plan Selected.

Proceed Finance specializes in extended dental financing up to 144 months, making even major treatments affordable with low monthly payments.

NO Credit Score Impact Until Plan Selected.

Sunbit technology approves 85% of applicants for dental financing from $50 to $20,000 with flexible pay-over-time options.

NO Credit Score Impact Until Plan Selected.

Start Your Care Today. Get Pre-Approved in Minutes.

500+

Smiles Restored

20+

Services Offered

99%

Satisfaction Rate

5.0

Average Rating

1800+

Continuing Education Hours

2700+

Lives Changed Last Year

Before and After

Real Patients, Remarkable Results

Whether it’s a single implant or a full cosmetic makeover, every smile in our gallery started with listening to what matters most to you. The results follow naturally.

Smile gallery case 13, after treatment: bright, even smile

Smile gallery case 13, before treatment: uneven, discolored teeth

Smile gallery case 12, after treatment: straight, even teeth

Smile gallery case 12, before treatment: discolored, uneven front teeth

Smile gallery case 11, after treatment: even, matching front teeth

Smile gallery case 11, before treatment: uneven front teeth with mismatched color

Ready to Love Your Smile?

Take our free 60-second quiz to find the right treatment for you.

Meet the Doctors

Advanced Training. Compassionate Care.

Dr. Feldman brings over 1,800 hours of advanced training and Mastership in the Academy of General Dentistry. Dr. Nassif emphasizes prevention, patient education, and personalized treatment. Together, they help you build a healthy, confident smile.

Dr. Greg Feldman

DMD

Dr. Greg Feldmcan, our owner and dentist, is a Double Gator who earned his bachelor’s and dental degree at the University of Florida. With 1,800+ continuing education hours, he holds top distinctions including FICOI and MAGD. His own childhood implant inspired his calling, and his calm approach puts you at ease, even if dental visits make you anxious.

Dr. George Nassif

DDS

Dr. Nassif earned his DDS from Touro College of Dental Medicine. He helps patients feel heard and at ease through personalized, preventive care, with interests in esthetic dentistry, endodontics, and oral surgery. Outside the office, he enjoys fishing, cooking, and working on cars.

Meet Dr. Feldman & Dr. Nassif

Get to know Dr. Feldman and Dr. Nassif—and discover their commitment to continuing education, personalized dental care, and your long-term oral health.

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What Our Patients Say

Hundreds of Five-Star Reviews Tell the Real Story

From restored confidence to pain-free comfort, our patients share stories that reflect what we believe dentistry should feel like.

I am a dentist myself that has hypocritically neglected/delayed my own dental work until some pain and discomfort started. I am very grateful to have a lot of options of dental colleagues and family that could treat me but I chose Dr. Feldman and his team at Gainesville Dentistry Co. without hesitation. My experience was incredible from every aspect.Whatever profession/field you’re in, think of a coworker or colleague that you may know and respect very highly. There are always these people that just really amaze you at just how incredible you can be at your same job, or maybe you see them and just get purely motivated. Dr Feldman, Dr Nassif, and his entire team/office is that for me in dentistry. What I admire and value the most as a dentist and a patient is quality, cleanliness, masterful skill, and the compassion to provide an ultimate patient experience to alleviate any anxiety. That is exactly what is perfected at this office and when I see that a business, especially a healthcare office, goes through this much effort in quality then I can immediately be confident in the outcomes of my care as well. Seriously every little detail is just so high quality and knowing myself exactly what goes in to every little step of a dental procedure, it really makes a huge difference. It’s like a chef eating at another restaurant would know when something is top notch service if that makes sense. I would confidently have my own family be seen at this office. Thank you to Jessica, Candace, and Heather as well! I truly can’t recommend this office enough and i’m very grateful to see them provide incredible service to the community and city of Gainesville!! I’m also glad to be out of tooth pain 😂

Bakr Jandali

2 weeks ago

Today I went for a filling replacement, I haven’t been to the dentist in over 15 years because of prior bad experiences…. Today I also think I overcame my fears with the excellent treatment I got today, the shot to numb my gums was PAINLESS…. They were extremely comforting, gave me headphones and weighted blankets to help with my anxiety. By the time they got done I was almost asleep…. EXCELLENT SERVICE, EXCELLENT PAIN FREE WORK, 10/10, recommend them 10 times over. If you need dental work and are nervous please go here because they actually care.

Isaiah Kelley

4 weeks ago

I absolutely love coming here! The entire staff is so helpful, caring, and welcoming. My only suggestion would be to add a pop of color with some colorful scrubs! I think the staff would look amazing in them! 💕

Katelyn G

4 weeks ago

Dr Feldman is my hero! Everyone from the front desk to the backend staff are wonderful ! Best results I could have asked for !

David Antonio Mateo de Acosta Andino

1 month ago

I feel lucky to have found this place. It’s super clean (not just new-build clean- hygienic clean). Professional staff. Super stress free experience. No TV’s at the chairs (a plus for us). Upfront pricing discussed throughout. They use modern tech & tools for cleanings/x-rays/scans that feel way more gentle than traditional methods. I even took advantage of the Botox service when I realized it coincides with my regular cleaning visits. Office is located in a cute open-air boutique shopping village. One stop. Win-win.

Jerrica Benton

1 month ago

I would definitely recommend this place to anyone who needs a dentist! 🙂 I hadn’t been to the dentist in a few years and was a bit anxious about my appointment, but Heather was super nice, accommodating, and explained everything to me in a very solution-oriented way during my cleaning/exams. Candace was also very sweet and informative when I called to confirm my appointment. Kim explained the payment plans really well and emphasized that I had a lot of options, which was especially helpful since I don’t have dental insurance. Dr. Feldman was very easy to talk to and reassuring, which really helped ease my nerves. The clinic itself was also super nice and welcoming. Overall, I was very happy with my visit and really appreciated how kind and accommodating everyone was!

Mia

1 month ago

Start Your Next Chapter with a Smile You Are Proud Of

We listen to your goals, respect your comfort, and deliver results that speak for themselves.

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Visit Our Office

Quality Dental Care in the Heart of Gainesville

You’ll find us in the Shoppes at Thornebrook, surrounded by the restaurants and shops that make this Gainesville neighborhood feel like home. We designed every detail of our office so your visit feels comfortable from start to finish.